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The Hoff

By pcurd

Recently my ISP’s holding company, “Pipex Internet Ltd”, has been using David Hasselhoff as their mascot/front man for what I can only imagine is comedy reasons.

For example:

Me and The Hoff

(Me and The Hoff in a publicity Web2.0 tool generated picture)

If you have managed to live in sufficiently large holes for the last 55 years, David Hasslehoff is a legend of television and film acting. He was of course the star of Knight Rider, a superb piece of early 80’s entertainment and financier/star of Baywatch – according to the Guinness Book of World Records, Baywatch is the most watched TV show in the world, with over 1.1 billion viewers.

Now it had occurred to me that someone is paying for this and that it might be me. Surely some percentage of my monthly subscription is going to Pipex rather than my own ISP so some percentage of that money must be going to The Hoff… Whilst advertising is important, and what with The Hoff being a meme at the moment I have no problem with that. I for one welcome our hair chested overlord. However the story gets complicated once you realise that Pipex has been sold to Tiscali.. now Tiscali has no mascot that I am aware of, no media attention beyond their own advertising and so I began to fear – is The Hoff still receiving my pennies? Only one way to find out – email accounts!

My Email:

Good evening,

I notice from recent media coverage that elements of the Pipex Group, owners of Freedom2Surf, have been sold to Tiscali.

As a long standing customer I would be interested in knowing how the distribution of my monthly subscription will be effected by this change in ownership. Particularly if a proportion of my fee will still be going directly to The Hoff as I imagine it has since Pipex recruited their legendary mascot?

I appreciate you taking the time to respond to this request, it may well be a deciding factor in whether I remain a customer of Freedom2Surf in the coming months.


Peter Curd

Now Freedom2Surf have excellent support staff, very helpful and knowledgeable but I was not expecting as full a reply as I received.

Their Reply: (names changed to protect the innocent)

Hi Peter

We can confirm that Pipex Internet Ltd including Freedom2Surf has been sold to Tiscali UK.

Your monthly subscription will continue to be paid directly to Freedom2Surf as it always has been and there will be no change to this.

Unfortunately at this time we can not confirm what if any proportion of this subscription will be paid towards ‘The Hoff’.

I am sorry we could not fully answer your query at this time.

If you have any further queries please reply to this email or alternatively telephone the billing team on the number shown below.

Kind regards

Freedom2Surf Billing Team

Sadly my question remains unanswered, but perhaps it is best left that way.